Planning our future together


Thank you to everyone who responded to the consultation on our business plan (Price Review 2024). Your responses to our proposed business plan have helped us to shape our plans and prioritise our investments and the increases in bills associated with them. We submitted our detailed plan for 2025 to 2030 to Ofwat for assessment at the beginning of October 2023.

What our customers want shapes what we do. We set out our long-term ambitions to 2050, the challenges we face, and the huge opportunities for society, our company and the wider water sector to create value in our Strategic Direction Statement published in 2021.

A combination of population growth, demand for water, climate change and the need to leave more water in the environment, particularly for our vulnerable chalk streams means we have significant challenges in the way we manage both supply and demand for water in our area.

Our submitted business plan focuses on the first five years of that journey from 2025 to 2030. It reflects new requirements from our regulators and the feedback we have had from both customers and stakeholders on the shape and pace of our ambitions.

To find out more, you can read a summary of our business plan and our full business plan and all the detailed supporting documents on our Affinity Water website.

We held a live Your Water, Your Say online event in October 2023, to enable as many people as possible to ask our executive team and our Board questions about what's in our plan. You can view the slides here and notes of the questions asked and our answers here.




Thank you to everyone who responded to the consultation on our business plan (Price Review 2024). Your responses to our proposed business plan have helped us to shape our plans and prioritise our investments and the increases in bills associated with them. We submitted our detailed plan for 2025 to 2030 to Ofwat for assessment at the beginning of October 2023.

What our customers want shapes what we do. We set out our long-term ambitions to 2050, the challenges we face, and the huge opportunities for society, our company and the wider water sector to create value in our Strategic Direction Statement published in 2021.

A combination of population growth, demand for water, climate change and the need to leave more water in the environment, particularly for our vulnerable chalk streams means we have significant challenges in the way we manage both supply and demand for water in our area.

Our submitted business plan focuses on the first five years of that journey from 2025 to 2030. It reflects new requirements from our regulators and the feedback we have had from both customers and stakeholders on the shape and pace of our ambitions.

To find out more, you can read a summary of our business plan and our full business plan and all the detailed supporting documents on our Affinity Water website.

We held a live Your Water, Your Say online event in October 2023, to enable as many people as possible to ask our executive team and our Board questions about what's in our plan. You can view the slides here and notes of the questions asked and our answers here.



  • CLOSED: This survey has concluded.

    Questions about our plan from 2025-2030

    We want to know what you think about our plans. This will help us to shape our final plan, taking into account your feedback. We will carefully consider all the responses we receive.

    Take Survey
Page last updated: 09 Apr 2024, 08:46 AM